Muscle Flex Inc. develops and creates media properties for television, the Internet, and related idioms; and operates as a product incubator in the health and fitness sector, as well as other sectors of consumer product deliverables. The company develops products in the health and fitness sector for sale and distribution via its proprietary direct response marketing system worldwide. It also develops and creates general television content for network and cable television distribution. The company’s flagship product, The Muscle Flex, is an in-home fitness/wellness machine that delivers strength, flexibility, and a range of motion in a low impact lateral gliding motion. In addition, it offers various health, fitness, wellness, and hygiene products. Muscle Flex Inc. has an agreement with Sterling Worldwide Entertainment for the development of a daily primetime/daytime television show that deals with healthy living, cooking, and fitness. The company was formerly known as CelebDriect Inc. and changed its name to Muscle Flex Inc. in October 2008. Muscle Flex Inc. was incorporated in 1996 and is based in Beverly Hills, California.
MFLI at 10:40 AM 7/16/2009: Crossed above VWAP
Tags: develops and creates media properties for television, Pink Sheets, the internet and related idioms
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